In the aftermath of Hurricane Harvey, I was asked to create a graphic for internal fundraising to help support Massage Heights Franchise staff who had suffered from Harvey. They had 15+ locations with severe store damage and unknown levels of damage to the homes of their staff. I believed that this was a much more important request than any previous I had received while working for them and set about designing a custom illustration of the skyline of Houston.
Its purpose is to help them fundraise to support their people and to be a symbol of encouragement for them as well. It breaks away from their traditional brand identity but still remains true with its blue colors.