Infinity Med Spa | Brand Identity & Marketing

 
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The Challenge

While working at Tiny Roar Creative I was tasked with developing a new brand identity for Infinity Med Spa. Their old identity was mismatched and didn't reflect their business or the clients they wanted to attract. They had one main requirement which was to include the infinity symbol within their logo. Then they needed their menu of services to be updated to reflect the same.

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The Execution

With the client making the requirement to include the infinity symbol, which could easily slip into the direction of the cheesy and obvious, I sketched out ways to include the symbol in more understated ways. Luckily they are Infinity Med Spa and the letter f in their name lended itself well to becoming the symbol subtly.