Microdermabrasion

A new facial service launch for Massage Heights.

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The Challenge

Massage Heights branding is focused on standing out from the competition by utilizing service images shot at actual locations and inspiration images highlighting the lifestyle and goals you can achieve when you add regular massage to your routine instead of treating it as a luxury and maintaining a natural, organic easy to approach feel.

 

The Execution

For this marketing campaign, I wanted to soften the normal reactions customers might have to hearing "Microdermabrasion". Instead of the traditional medical, white style images used by most companies I geared this to a younger generation who care about their skin and its health and not so much the idea of finding the fountain of youth. Keeping the branding very simple with two images to work interchangeably I developed out the assets to work as in-store signage to digital advertising assets to printed marketing pieces.