Most of my lettering work is used in signage and digital media so this project was a new one for me in being performance art. While on staff at Oak Hills Church I was tasked with designing a custom logotype for a sermon series called So Much More. Once the lettering piece was finalized the Production and Design team brainstormed methods of bringing the final product to life for the promo video. To say I was nervous to be lettering for a video that would be viewed by thousands of people was an understatement.
Lettering: Erica Helfand Video & Production: Adam Mendez Film Director: Daniel Gertson Art Direction: Nathan Ellis Additional support: Michelle Craddock, Ashley Rufenacht