The Gents Place & St. Jude

Fundraising campaign in partnership with St. Jude Children's Research Hospital


The Challenge

During the month of August, The Gents Place wanted to donate profits from every Rascal hair product sold to St. Jude Children's Research Hospital. The biggest challenge was finding a way to tug at the heart strings of the mostly male demographic of their clientele, in a way that also matched the brand of The Gents Place and coordinated with St. Jude.


The Execution

With the call to action of being a True Gentlemen and an extra message of helping future gentlemen (and ladies) we found a middle ground of classy charm that complimented The Gents Place brand identity and a small tug at the heart with the cute child.